Training and consulting customized to meet your needs

This workshop provides non-profit organizations with an introduction to the basic elements of a mission-driven communications strategy — including identifying audiences, crafting cogent messages, and using a variety of tools and techniques to deliver them. Includes exercises on relating interim goals to audiences, crafting messages, and (with attendee participation) communications “makeovers”.

Topics include:

  • Using your organization’s mission and interim goals to identify your audience(s)
  • Analyzing demographics and culture to determine how to reach audiences
  • Tailoring your message to your audiences and choosing the right means to reach them
  • Communications tools — digital platforms, printed materials, the media, and others

(Note: For a more in-depth discussion of working with the media, inquire about our Media Relations workshop)


  • Date: September 26, 2017
  • Time: 1:30 p.m. to 4:30 p.m.
  • Location: Western New York Library Resources Council — 4950 Genesee Street, Suite 170, Buffalo, NY 14225
  • Instructor: For the past 30 years, John Wilner has worked for a variety of non-profit organizations as a researcher for high-profile journalists, news reporter and editor, director of publications, and communications consultant
  • Cost: $75 per person (inquire about group discounts), includes parking and resource materials that participants can adapt for their organization's specific needs
  • Flyer:   

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“Great seminar! Enjoyed how in-depth we got into messaging and calls-to-action"

Helen B. Early Care and Learning Council Communications January 11, 2017

Read more testimonials from clients and workshop participants