This foundational workshop provides non-profit organizations with an introduction to the basic elements of a mission-driven communications strategy — including identifying audiences, crafting cogent messages, and using a variety of tools and techniques to deliver them. Includes exercises on relating intermediate goals to audiences, choosing appropriate messaging platforms, and (with attendee participation) communications “makeovers”.
- Using your organization’s mission and intermediate goals to identify your audience(s)
- Analyzing demographics and culture to determine how to reach audiences
- Differentiating between direct, indirect, and ancillary audiences
- Synthesizing mission, audience, and medium into a cogent and compelling message
- Communications tools — digital platforms, printed materials, news media, and others
Participants are encouraged to bring current communications projects and ask questions related to those projects. (Note: For a more in-depth discussion of working with the media, take a look at our Media Relations workshop.)
- Date: January 15, 2019
- Time: 1:30 p.m. to 4:30 p.m.
- Location: One Neighborhood Builders, 66 Chaffee Street, Providence, RI 02909
- Instructor: John Wilner has worked for over 30 years as a reporter, editor, publications director, and consultant for a wide variety of non-profit organizations. With a background in public policy, journalism, and editorial production, he has spent decades developing and delivering messages to different audiences, facilitating media engagement, and helping non-profit groups do the same.
- Cost: $75 per person (inquire about group discounts), includes refreshments and resource materials that participants can adapt for their organization's specific needs
- Notes: ***We're sorry to report that the Jan. 15 communications workshop is now sold out. If you would like to be placed on the waiting list in case a spot opens up on that date, or to be notified when the next communications workshop is scheduled, please contact us at firstname.lastname@example.org.***
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