Training and consulting customized to meet your needs

This foundational workshop provides non-profit organizations with an introduction to the basic elements of a mission-driven communications strategy — including identifying audiences, crafting cogent messages, and using a variety of tools and techniques to deliver them. Includes exercises on relating intermediate goals to audiences, choosing appropriate messaging platforms, and (with attendee participation) communications “makeovers”.

Topics include:

  • Using your organization’s mission and intermediate goals to identify your audience(s)
  • Analyzing demographics and culture to determine how to reach audiences
  • Differentiating between direct, indirect, and ancillary audiences
  • Synthesizing mission, audience, and medium into a cogent and compelling message
  • Communications tools — digital platforms, printed materials, news media, and others

Participants are encouraged to bring current communications projects and ask questions related to those projects. (Note: For a more in-depth discussion of working with the media, take a look at our Media Relations workshop.)


  • Date: January 15, 2019
  • Time: 1:30 p.m. to 4:30 p.m.
  • Location: One Neighborhood Builders, 66 Chaffee Street, Providence, RI 02909
  • Instructor: John Wilner has worked for over 30 years as a reporter, editor, publications director, and consultant for a wide variety of non-profit organizations. With a background in public policy, journalism, and editorial production, he has spent decades developing and delivering messages to different audiences, facilitating media engagement, and helping non-profit groups do the same.
  • Cost: $75 per person (inquire about group discounts), includes refreshments and resource materials that participants can adapt for their organization's specific needs
  • Notes: ***We're sorry to report that the Jan. 15 communications workshop is now sold out. If you would like to be placed on the waiting list in case a spot opens up on that date, or to be notified when the next communications workshop is scheduled, please contact us at***

“Great seminar! Enjoyed how in-depth we got into messaging and calls-to-action"

Helen B. Early Care & Learning Council Communications January 11, 2017

Read more testimonials from clients and workshop participants