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Description: The first time you approach the media should not be when you send them a press release. In this practical overview, participants learn how to manage their interactions with the media, including identifying and engaging media personnel, understanding media processes and culture, writing press releases, and pitching them effectively.

Topics include:

  • Creating, populating, and maintaining a media “database”
  • Initiating, developing, and maintaining relationships with media contacts
  • Choosing story ideas and writing a press release that increases your chance of getting covered
  • Choosing the right “news peg” and pitching your story along with cogent collateral materials

Presenter: John Wilner has spent more than 30 years working for a variety of non-profit organizations (and a few for-profit ones) as a researcher, reporter, editor, publications director, and communications consultant. With a background in public policy, journalism, and editorial production, he has spent decades helping non-profit groups develop and deliver messages to a wide range of audiences, including the news media. He currently serves as a communications advisor for the Nonprofit Innovation Lab at the Social Enterprise Greenhouse in Providence, RI.

Cost: $30.00 (inquire about group discounts)

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Stacey Phommatheth
January 3, 2020

"I learned a lot and it inspired many thoughts and ideas for my organization"